Earlier in the election campaign the Conservatives and the Telegraph worked up a story suggesting business leaders from across Britain had grouped together and thrown their weight behind the Conservatives in the form of a letter to the Telegraph.
Of course the letter was written by the Conservatives, not 100 business leaders, and many of the business leaders who were asked to put their names to it had very close ties to the party - including a number of Tory peers. It really told us nothing more than Conservative supporters, donors, party members and peers will be voting Conservative in May, though the Telegraph tried to work it up into something more significant than that.
Now they're at it again. This time the Conservatives have corralled 5,000 supporters who run small businesses into putting their name to yet another "exclusive letter to the Telegraph".
And again the Telegraph is reporting this as a significant news story, suggesting the Conservative PR stunt is a "boost for David Cameron" (as all Conservative PR stunts are surely meant to be) and calling it "a major intervention" as though it was in any way unexpected or independent.