Fake or not, The Guardian let its guard down... seemples!

You’ve probably seen the heated debate surrounding the Comparethemarket.com adverts.

If you have, you may well have read those claim first on The Guardian’s website where a Comment Is Free piece sparked more than 500 comments before moderators started to cull criticisms, amid chatroom meltdown, and ultimately closed the comment section altogether.

Speculation is now growing that the article was placed as a viral marketing ploy and The Guardian has been spoofed through its over-eagerness to embrace all things PC.

My initial reaction was ‘surely not?’ The Guardian would vet their contributors, surely? Especially when the contributor shares a name with the spokesmodel of a rival company. Surely only the ridiculousness of the article points to the fact it could be phony.

If it does turn out to be a spoof then there will surely be some red faces on The Guardian.

But if it isn’t, there will surely be some red faces on The Guardian as the article being genuine would almost make its publication all the more embarrassing.

See also:

Compare the meerkat: Only in The Guardian part II

Comments

[Nadia Saint]

Riddle-me-ree!

Is this:

1. A genuine article
2. A comparethemarket.com PR stunt [although it seems extreme to alienate a national paper]
3. A PR stunt from a competitor [but giving loads of publicity to comparethemarket]
4. An exercise designed to ridicule the Guardian, possibly from a member of the right-wing press
5. Something else???