A victory of sorts for maligned news readers everywhere as Terry Wogan announces that he is stepping down as presenter of Radio 2's Breakfast Show.
Indeed it's a loss even for some anchormen. Channel 4 News's Krishnan Guru-Murthy tweets:
@krishgm Blimey - wogan finally calling it day. Strange how irresistible he is...even tho he ought to be irritating. I just find him amusing
But while Chris Evan's gets ready to step into Sir Terry's chair, surely the BBC is missing trick.
Dermot O'Leary, he who 'boasts' Big Brother's Little Brother and X-Factor on his CV to say nothing of a Saturday show on Radio 2, is Wogan's natural heir.
Why? Well consider this startling stat from his big boss Tim Davie, talking to Steve Hewlett on last week's The Media Show:
I ran the numbers of listeners to Terry Wogan versus Dermot O'Leary. Average age, 52 for both shows.
So the 36-year-old O'Leary and the 71-year-old Wogan share a remarkably similar audience.
Which tells us one of two thing. Either Dermot O'Leary should be the new Terry Wogan or listener inertia is Radio 2's biggest asset
Don't touch that dial.
Related:
- Wogan Wages War On The Anchorman
Jon Bernstein is a freelance writer and digital media consultant. He is the former multimedia editor for Channel 4 News.
He also blogs at jonbernstein.wordpress.com
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