Is the Daily Mail in denial over Moir outrage?

The Daily Mail’s attempts to dismiss last week’s controversy are causing something of a stir. In its latest statement the paper maintains it was a victim of “…the heavily orchestrated campaign attacking Jan Moir’s column”.

It hasn’t yet mentioned who did the orchestrating in its opinion. I assume it believes the roots of the uprising are in "the gay community" however, despite this being an issue which offended a broad demographic on grounds of taste, decency and equality.

“…this intensely choreographed campaign mischievously misrepresents her carefully argued article… fanned by many people who haven’t even read Jan’s views,” added the Mail.

It appears the paper is still either blind to, or simply choosing to ignore, just how offensive its article was. But let’s humour the Mail and pretend for a minute that it has a point about these people who didn't even read the article joining in the orchestrated offence. Where else have we seen those tactics employed to great effect?

See also:
TheMediaBlog.co.uk debates Jan Moir's Stephen Gately column on Sky News
Daily Mail tones down Jan Moir headline
Jan Moir, London Underground: ‘I’ve got a Twitter and I’m not afraid to use it’
Jan Moir, Trafigura, Falcon Heene: Did somebody say disintermediation...?

Comments

[James]

They're clinging to this 'orchestrated campaign' defence, aren't they? Thing is, it was no more orchestrated than a small group of people in a room talking about something that more and more people overhear and choose to join the conversation. As a result, 'Jan Moir' rose up the Trending Topics in its own right (there was no concerted effort to do this by assigning a hastag and asking people to retweet, it simply got to the top because that was what people were talking about).

The Ross/Brand outrage was orchestrated. The Moir outrage, however, came from people actually reading the content in question and forming their own opinion.