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Oct 19, 2009

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They're clinging to this 'orchestrated campaign' defence, aren't they? Thing is, it was no more orchestrated than a small group of people in a room talking about something that more and more people overhear and choose to join the conversation. As a result, 'Jan Moir' rose up the Trending Topics in its own right (there was no concerted effort to do this by assigning a hastag and asking people to retweet, it simply got to the top because that was what people were talking about).

The Ross/Brand outrage was orchestrated. The Moir outrage, however, came from people actually reading the content in question and forming their own opinion.

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