Further evidence that the Daily Telegraph and the Daily Mail are print media's most aggressive online operators. And their latest success is all down to eight inches of bacon-busting micro pig.
Micro pigs are, apparently, the latest celebrity accessory and many of your fellow surfers have been searching for news and information about these must-have pets.
So much so that according to Hitwise, 'micro pigs' was the fastest moving search term in the UK last week.
Never ones to miss an opportunity, both the Daily Mail and the Daily Telegraph were quick out of the traps (the pen?) with some puff on the pigs.
And it's worked a treat. As Robin Goad points out today, the Daily Mail has been the grateful recipient of one in four clicks from 'micro pig' search results. The Daily Telegraph, meanwhile, got a very handy 13 per cent of downstream traffic.
And just like the little pigs, all the search traffic is organic.
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Jon Bernstein is a freelance writer and digital media consultant. He is the former multimedia editor for Channel 4 News, editor-in-chief of Directgov and editor-in-chief of silicon.com.
He also blogs at jonbernstein.wordpress.com
"And just like the little pigs, all the search traffic is organic". Whilst, unlike the little pigs, the traffic is probably of questionable worth rather than £700 a time :-)
Posted by: Martin Belam | Oct 14, 2009 at 13:22
Sty, Jon. Sty.
Posted by: Will Sturgeon | Oct 14, 2009 at 14:04
Will - you're right, of course, but I didn't want to hog all the puns.
Posted by: Jon Bernstein | Oct 14, 2009 at 14:12