The 3am gossip site - a spin off from the Daily Mirror - has been accused (by me, that is, over at the econsultancy blog) of stuffing their pages with keywords to rank better in Google.
This is despite claiming that they aren't interested in search engine optimisation and would rather build a loyal audience.
For instance, this story has a headline of "And the celeb winners of this week's 3am.co.uk Bleaties are ..." whereas the title (which is not visible on the page but is used by google to decide what a page is about) has been stuffed with the following keywords:
And this story, headline "Looks like Simon's wallet won this one" has this title:jordan katie price peter andre jedward x factor simon cowell
x factor john and edward jedward lucie jones simon cowell
Here's how it looks in Google:
That's a lot of keywords ... So if you've ever wondered why some sites do better than others in Google, then hop on over here and read more about 3am's SEO u-turn ...
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