Will Daily Mail be 'dyeing for vanity'?

A Daily Mail journalist has sent a request (via Response Source) for experts to talk about allergies to hair dye.

I’m sure it’s for a very balanced and informative piece about what to do in the unlikely event of hair-dye allergy.

So I imagine the feature won’t look anything like this:

(Disclaimer: This is not a real screenshot. It could be, though, right?)