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Johnston Press has started experimenting with paywalls. I'm not convinced it's going to be a success if they don't give some thought to what they call the product ...
Leaving aside whether stories about toilets are the sort of must-have content that will motivate people to subscribe, I'm not sure referring to the Northumberland Gazette as the n/a site is very good branding.
You can see a round up of other paywall selling messages here.
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Oh dear! I must say when I saw the Johnston Press announcement I did wonder how charity bike rides, old ladies' 101st birthdays and angry residents protesting parking restrictions was ever going to become 'must read' content. I didn't imagine the toilet angle, or the clumsy handling of the launch.
Posted by: Will Sturgeon | Dec 01, 2009 at 09:25