I've just read an interesting article on PR Week's website. I was baited into clicking by a Tweet from a staffer on the industry title discussing the most influential media.
"...radio 'most influential' medium" said the business-end of the headline, a red rag to those of us who nailed our colours to the media mast marked 'web' some time ago, but a refreshing antidote to recent Twitterstorms and over-analysis of social media sensations such as United Breaks Guitars, where companies have been given a hard time on the interwebs.
A poll of 1,000 opinion leaders found radio had more influence than any other media on corporate reputation. Television came second and print third, while online languished in fourth place..."Languished" no less.
Polling company Populus spoke to 1,000 chief executives and other business leaders, permanent secretaries across Whitehall and leaders in media and the public sector.Now, in common with a great many polls this could be a true reflection of the situation. But, especially considering the demographic polled, I'm more inclined to believe all we've really unearthed here is the perception of a very particular group whose disinclination to the web should come as little surprise to anybody. The article also states:
Among print titles, the Fin�ancial Times (FT) was seen to have the most impact on a company's reputation, followed by The Times and The Daily Telegraph.You don't say?
Great post. Before reading this post i had a clear idea about influence but i didn't have idea about perception. Now the doubt is clear.
Posted by: cartucho r4i | Dec 02, 2009 at 06:02