Ooops! The Daily Mail falls victim to spoof Steve Jobs iPhone recall Tweet

How journalism works: First, see this (ignoring the bit on the right about it being a parody):

Next, write this (ignoring the bit about it not being true):

Then, explain to your editor that you didn't need a second source because you heard it straight from the CEO himself... sort of, before hearing the dim and distant sound of a penny dropping.

Thanks to everybody who has flagged this today.

Comments

[Jon Silk]

It's still the top Google News hit for the iPhone story, but the link now goes to 'this page doesn't exist'. (Neither did the story.)

[Anthony Zacharzewski]

Daily Mail now outsourcing "just making stuff up" duties.

[KevinH]

I love more the fact that they didnt read the Bio on the twitter Prof.

Proper Journalism.

[Leo Davidson]

They didn't even get the price right.

[Antonio Lorusso]

What's more interesting than this shocking lack of any journalism is the tendency of online media to just delete any problem articles. The retraction/correction/apology seems to be dying in the online world. Not that it's much cop in the printed world these days.

[Mike]

So this is why they hate the internet!

[Stephen Waddington]

Great spot. Now pulled from the Mail site.

Surely the bio gave the game away.

[Ian]

This is the kind of "journalism" that they want you to now PAY FOR folks... yeah right.

If we pay the DM what they are worth, then they owe us all money.