BBC Sport was guilty of a false start this weekend when it launched a half-baked Olympic microsite with some unfortunate - and unflattering - holding text in place... see if you can spot it (scroll down for a close-up and some other screengrabs):
It seems despite the importance the BBC has put upon all staff getting to grips with social media, somebody within the BBC still doesn't quite respect the audience it is seeking:
Among the other highlights on the BBC's premature microsite, under the headline 'A suitable strapline here', was a wall of names and faces where one bore very little relation to the other.
My personal highlight is the Pakistan hockey player (a group who were the subject of another separate BBC faux pas this weekend) who bears a striking resemblance to our own dear Queen.
And I know what you're thinking... Tom Daley's let himself go: