Would you pay £1 for something you can read for free? An advert in the Times newspaper last week encouraged readers to sign up for thetimes.co.uk, now locked away behind a paywall.
According to the advert, for just £1 you get 30 days access to the site. And to demonstrate what you get, they have a picture of the thetimes.co.uk/needtoknow page - which shows the burning issues of the day in a colour coded form (the pinker the box, the hotter the issue).
Only ... you can actually access thetimes.co.uk/needtoknow whether you've paid £1 or not, as it's outside the paywall.
So probably not a great reason to pay for content online. Here's the advert.
And here are 11 more ways to get free content from the Times, despite the paywall ...