That is no doubt great news for Paddy Power.
Because while a good advert can help a company raise its profile quite considerably an advert that gets 'banned' works so much better. After all, not only has the Guardian run the full advert online today but Paddy Power didn't even have to pay them*.
Paddy Power clearly weren't about to point this out.
Speaking to the Guardian, a spokesman did a good job of pretending this exposure was somehow inconvenient.
"When an ad gets pulled at the last minute it's all hands on deck," he guffawed added.
(*Yes, we know we've run the advert too.)