Picture the scene: You are a coat maker. Your boyfriend's uncle is kind of a big deal on Twitter. In fact, he's got more than two-and-a-half-million followers and has just had an interview with Lady Gaga - the celebrity du jour - published in the FT. What's more, in the photographs he was wearing a jacket made by your own fair hands.
And then he Tweets the following...
You couldn't buy advertising like that. The window of opportunity is now wide open.
What a shame then that your website is unavailable ("New Version coming soon" - not soon enough I'd suggest) and your Twitter profile is a rather unloved affair that has not been updated for many months.
Oh well, that whole digital marketing thing was overrated anyway.
This scenario has been covered in some detail in an episode of Big Bang Theory 2nd series: "The Work Song Nanocluster".
Posted by: Matt Williams | May 29, 2011 at 06:34
Don't get the point of this post.
He's explained the connections, and it's cute he uses the term "nephew"....
Posted by: Fagburn | Jun 03, 2011 at 22:09
Fagburn, it's not a comment on the connections, merely pointing out how unfortunate it was that her website wasn't available on the day Stephen Fry tweeted a link to it. With more than two million followers, his endorsement will have sent hundreds, maybe thousands, of people to her website, only to find it is 'coming soon'. That's all.
Posted by: Will | Jun 05, 2011 at 06:48