You can say what you like about Toby Young but the man has principles. On Friday he wrote for The Telegraph urging people to attend an event in London called The Rally Against Debt.
"All those who care about Britain's future should attend the Rally Against Debt," he wrote.
This was a get together for those keen to see the government make deeper public sector spending cuts than those already proposed. Their message was 'Pull The Ladder Up Gideon, we're alright!'
And it's fair to say it got the attendance it deserved. Just 350 people.
All the more credit then to Young for sharing his public support for something so unpopular.
"I'm hoping to attend the rally..." he wrote.
Except he didn't quite make it due a prior engagement with a pirate exhibition at the Museum of London (clearly with a young family such things must take precedent over "Britain's future"). The rally started at 11am and the whole sorry affair had fizzled out before 1pm when Young tweeted the below:
But he meant to get along, he really did m'hearties.