The runaway success of the Daily Mail website - in terms of traffic at least - has intrigued many an onlooker, not least because its approach is dominated by paparazzi photographs of US celebrities, taking it away from the kinds of news and issues the paper has covered for decades. But has the Mail really changed its coverage that much in search of random web traffic? After all, it is surely no coincidence that the Mail's best ever month online coincided with April's royal wedding - and there can surely be few subjects closer to the hearts of traditional Mail readers than the royal family.
Based on that premise, we've devised this game. All you have to guess is which person in each of the following pairings returns the greatest number of Google search results from the Daily Mail website. Let's start with a really easy one so you get the hang of it (in each case the answers immediately follow the pictures).
First up then is The Queen versus pop singer Rihanna:
That's right, it was an easy one. A search for "The Queen" returns a staggering 181,000 results from the Daily Mail website but that is nothing compared to "Rihanna" who returns 331,000 results.
Hopefully you understand the rules now, so let's try another one. How about Kate Middleton versus US socialite Kim Kardashian?
Time then for the Royal Family to raise its game. So taking on Lady Gaga we have the combined might of The Queen, Prince Phillip, Prince William and Kate Middleton. It's four against one, can the Royals win?
Of course they can. That royal foursome returns 417,770 search results combined, beating Lady Gaga by a whole 4,000 results. The quirky US pop singer - and the brightest star in the Mail's firmament it would seem - manages just 413,000 results.
Outside of the royal family, how do we think a showdown between current Prime Minister David Cameron and Canadian pop sensation Justin Bieber plays out on the pages of the Daily Mail's website?
That's right, not very well for the Prime Minister. A search for "David Cameron" returns 78,000 hits on the Mail's website, while a search for "Justin Bieber" returns 278,000. But then, the Prime Minister isn't even the biggest draw in his own home. A search for "SamCam" returns 98,000 results (though the more traditional "Samantha Cameron" yields just 18,200).