Lads mag Nuts has apparently taken a long hard look at itself ahead of a relaunch on Friday. And after careful consideration and much deliberation it has hit upon a formula of naked girls, naked girls and more naked girls (with some jokes about naked girls and a few reviews of 'boys toys', such as cars and gadgets thrown in for good measure).
The Guardian reports that publisher IPC undertook "extensive market research to see if young men's tastes have changed" before deciding to "stick to its tried and trusted formula".
Editor Dominic Smith told the Guardian:
"We found that men have so much more pressure on them these days and it is more important than ever for Nuts to be their escape, to be funny and allow them to get away from their woes for an hour."
Smith may be a man who knows a thing or two about pressure. Last year, sales of Nuts fell nearly 20 per cent and its circulation has halved over the past five years. With IPC reportedly putting a £500,000 budget behind the relaunch, those downward trends need to be halted soon and Smith is clearly hoping his dogged belief that nakeds girls can be the solution to life's problems will be shared by thousands of new and lapsed readers.
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