April Fool has been and gone, yet as it does each year it has left in its wake some bruised egos and embarrassed media types.
One of the best stories circulating currently in media circles is a very well substantiated rumour that one tabloid newspaper with a penchant for picture stories on its popular website (ok, we're talking about the Daily Mail), was so taken in by the Mirror's excellent spoof story of a blossoming 'bromance' between Simon Cowell and David Walliams the picture desk actually made the Mirror an offer for the pictures:
Another April Fool story which did some damage this year was the Observer's tale of Shaun Ryder from the Happy Monday's joining forces with David Cameron to help the Tories bridge the class divide. ITV News certainly fell for it. Not for long, but Google has a nasty habit of preserving such mistakes:
(Have you spotted any more more media falling for April Fool stories? Tweet @themediatweets.)