The Daily Mail has done well over the years unearthing predominantly female writers who are inexplicably willing to skewer themselves on a sword of public derision and ridicule for the entertainment of its readers and the benefit of its web impressions.
The latest such example is occasional Mail contributor Samantha Brick, who, as you may be well aware, this week told us:
"On a recent flight to New York, I was delighted when a stewardess came over and gave me a bottle of champagne. "This is from the captain...'. You're probably thinking 'what a lovely surprise'. But while it was lovely, it wasn't a surprise. At least, not for me."
This is because full time champagne magnet Brick is always being offered such things. Because, she told us, she is apparently very attractive.
But being blessed with such beauty isn't all free drinks and compliments. Brick has never been a bridesmaid, she told us. Not because she's the kind of person who would write such an awful, self-absorbed article, but because other women feel threatened by her beauty.
In fact, Brick outlines a series of examples where people have realised they don't like her (a pattern is emerging here) and in each instance she tells us it's all their fault for being jealous of her beauty.
But what is darkly fascinating isn't what Brick wrote, but why she wrote it. Why would anybody volunteer to troll for page impressions by making such a grotesque spectacle of themself?
Contributors may hunger for the notoriety of churning out cheap controversy for the world's most popular newspaper website, and they may reassure themselves the joke is actually on the millions of people clicking on the story (and for the Mail, it certainly is), but ultimately people like Brick are little more than cannon fodder in the Mail's ceaseless campaign for traffic at almost any cost.
If that means a woman being abused by the whole western world for insulting other women and appearing to be a shallow, vain fool then the Mail is clearly happy with that. The fact all this happened in the Mail's Femail section adds to the sense we are well beyond parody here.
It's easy to imagine Brick's editor read the article, perhaps spiced it up a little and thought: "She is going to get absolutely crucified for this! Better get it on the website quick."
But Brick says she doesn't feel as though she was hung out to dry, telling the Independent that the Mail has been very supportive:
"The Mail have been amazingly supportive, they've been on the phone asking if I’m OK, making sure not too many people are getting in touch with me."
They would be of course. The Mail knows when it's onto a good thing. A gloating article on its website boasts that 1.5 million people read Brick's article yesterday and 4,500 commented upon it - most of them savaging her. The Mail boasts about Brick trending worldwide as the ridicule and scorn reached a peak and talks of 50,000 people sharing her article on Facebook.
Incredibly, a fourth article about this debacle on the Mail's site is now revelling in the derision aimed at Brick, even reproducing some of the gentler mockery - describing her as a "spoof sensation". It's tempting to wonder if that's what Brick really got into journalism for.