The Daily Mail this week claimed victory in its fight against internet porn.
"Children will be protected by a block on online pornography which parents will have to choose to have lifted, David Cameron vows today... Mr Cameron's intervention follows a concerted campaign for an automatic block by this newspaper..."
And the Mail has been celebrating ever since with a veritable fleshplosion of "nude", "topless", "see-through" and "bikini shoot" photo splashes:
Of course the Mail is allowed to publish such content for kids to enjoy because when it hasn't been lobbying David Cameron to regulate the internet it's been lobbying David Cameron not to regulate the media and its own website.
Moral crusade? It seems more likely the Mail wants just a monopoly on such things.
They now just have to hope the filters they've campaigned for don't block the Mail Online.