The votes have been counted and it's time to announce the annual award of the Media Blog's Media Hero and Villain of the Year.
In the Media Villain category there was a clear winner, polling more than a third of the total vote, after more than 1,900 votes.
The publication of the Hillsborough Report in September proved beyond doubt that a police cover-up had attempted to blame fans for the tragedy.
It also proved that The Sun, under Mackenzie, had spread malicious lies about the victims under a headline claiming them to be 'The Truth'. Mackenzie's staggering response was to demand an apology - for himself - from South Yorkshire Police. In a jaw dropping piece in The Spectator, Mackenzie also claimed Liverpool fans had unfairly picked on him and complained that members of the public had called him a "liar".
The police have quite rightly told Mackenzie he will not be getting any apology for the lies his paper told. He'll have to make do with the Media Villain of the Year Award instead.
Media Hero
In the Media Hero category it was a much more closely contested affair. For much of the voting period two of the nominees were neck-and-neck and the lead changed a number of times. However, there can be only one winner and when voting closed at midnight on 30 December, the BBC had forged a narrow lead for its outstanding round-the-clock coverage of the London 2012 Olympics across television, radio, mobile, tablet, social media and online.
The BBC's Olympics coverage was not only a triumph for technology and multi-platform programming but it also created a feelgood factor around the country.
While that owed much to the performances of our Olympians, you only had to read the complaints in the US about broadcaster NBC to realise we were fortunate to have the BBC's unrivalled dedication to covering every bronze, silver and gold medal won by Team GB as it happened. NBC took a leaf out of the 1970s broadcasters handbook and denied fans live coverage of events in favour of highlights packages at times which better suited sponsors - even if it happened to be hours after the results were known.
The BBC polled 23.8% of the votes, beating Private Eye into second place (21.1%). It should also be noted that the undoubted star of the BBC's presentation team, Clare Balding, took third place overall (18%) for her outstanding work at both the Olympics and the Paralympics.
Full results:
Media Villain of the Year
1st. Kelvin Mackenzie - 37.5%
2nd. The Daily Mail - 30.1%
3rd. Piers Morgan - 15%
4th. David Cameron - 11.5%
5th. BBC Newsnight - 5.9%
Media Hero of the Year
1st. BBC Sport (Olympics) - 23.8%
2nd. Private Eye - 21.1%
3rd. Clare Balding - 18%
4th. Channel 4 Paralympics - 10.2%
5th. Team #Twitterjoketrial - 10.1%
6th. Jon Hill and The Times design team - 10%
7th. Hugh Grant - 6.8%
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