The Daily Star is promising viewers of Celebrity Big Brother that they will get to hear "Simon Cowell's sex secrets revealed" if they tune in for the programme:
But a word of caution. If you think that sounds familiar then it might be because the Daily Star made exactly the same promise back in August 2012 when Celebrity Big Brother included another contestant with a link to Cowell. However, revelations of 'sex secrets' were not particularly forthcoming:
The Daily Star of course is obliged to do what it can to promote Celebrity Big Brother for proprietor Richard Desmond who also owns Channel 5. But it seems even with the inside track they are struggling to come up with new reasons to tune in.