The front page of today's Daily Express tells us to brace ourselves for the "WORST FREEZE FOR 20 YEARS'. It has a picture of a snowplough with a caption which reads: "A snowplough battles through the blizzards battering the M6 in Cumbria yesterday".
A few people in Cumbria raised an eyebrow or two at this point, suggesting what little snow they had seen in the area yesterday hadn't been anywhere near as severe as things were being made to look on the front of today's Express.
Which is interesting.
On 7 December 2012, in an article coincidentally headlined 'COLDEST WEEK FOR 20 YEARS IS ON WAY' - and written by the same journalist as today's front page splash - the Express included a picture of a snowplough which it claimed was attempting to keep the M6 in Cumbria clear of "blizzards"...
Now, one snow plough battling through blizzards on the M6 probably looks much like any other snowplough battling through blizzards on the M6, but in this instance it is probably not going out on too much of a limb to say they are exactly the same photo.
See also:
The 'snowpocalypse' is coming
Remember this...
BINGO! What makes a Daily Express front page?
The facts and figures behind Express weather claims
Met Office puts the boot in to the Express
Weather forecasting: Express style
What a vile waste of skin one must feel like, working on that rag.
I've seen less shite in a sewage treatment plant than you find on the front page of that thing.
Posted by: Flemingsean | Jan 12, 2013 at 17:09
At least they've played with the contrast a bit.
Posted by: Sean Anderson | Jan 12, 2013 at 17:28
Snowstorms, no problem here in Sweden except for east european trucks without boggie and winter tires, stuck on the roads,,,
Posted by: Roy Sandgren | Jan 12, 2013 at 23:45