The front page of today's Daily Express tells us to brace ourselves for the "WORST FREEZE FOR 20 YEARS'. It has a picture of a snowplough with a caption which reads: "A snowplough battles through the blizzards battering the M6 in Cumbria yesterday".
A few people in Cumbria raised an eyebrow or two at this point, suggesting what little snow they had seen in the area yesterday hadn't been anywhere near as severe as things were being made to look on the front of today's Express.
Which is interesting.
On 7 December 2012, in an article coincidentally headlined 'COLDEST WEEK FOR 20 YEARS IS ON WAY' - and written by the same journalist as today's front page splash - the Express included a picture of a snowplough which it claimed was attempting to keep the M6 in Cumbria clear of "blizzards"...
Now, one snow plough battling through blizzards on the M6 probably looks much like any other snowplough battling through blizzards on the M6, but in this instance it is probably not going out on too much of a limb to say they are exactly the same photo.
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