Cue the unseasonably wet and mild December we have just experienced, with flood warnings and double-figure temperatures of up to 15°C across the UK.
But despite its unrivalled record for telling us what the weather probably won't be doing The Express last month claimed to be "unmatched on faithful and accurate weather updates". The Express cited its prediction of "Arctic weather" as just one example.
The paper even claimed it had been banned from betting on the weather by bookmaker Ladbrokes because of the accuracy of its predictions.
Which is odd. Because when I approached Ladbrokes and asked what odds they'd offer me on The Express being WRONG they offered me just 1/66. In other words Ladbrokes think it is a near certainty the Express's big prediction of the coldest winter in 100 years will be wrong.
Perhaps Ladbrokes were just saving the Express from themselves when they stopped them betting on the weather.