Former X Factor contestant Cher Lloyd and Premiership footballer Rio Ferdinand are the latest people to take part in Snickers' Twitter advertising campaign. If you missed Jordan, Ian Botham and Amir Khan over the weekend, the idea is they send tweets about something Snickers thinks would be out of character. Then an hour later they reveal they weren't feeling themselves because they hadn't eaten a Snickers recently.
That tweet is accompanied by a picture of them holding a Snickers - at which point a little bit of the internet's soul dies.
For example, Ian Botham claimed to be taking up the cello, Amir Khan claimed to be a stamp collector and reality TV star Jordan claimed to be intelligent. Cher Lloyd's tweets were about reading some books.
I have no idea whether Cher Lloyd reads books but I do know that Snickers thinks it unlikely. And the women in this campaign seem to be coming off a lot worse. After all, 'the public would be surprised to hear you play the cello' seems far less insulting than 'the public would be surprised to hear you're intelligent' or 'the public would be surprised to hear you read books'.
Rio Ferdinand meanwhile claimed he had taken up knitting: