For a newspaper that prides itself on shaming the work-shy the Daily Mail is no stranger to lifting copy from other publications without credit. And a tweet from independent community blog @BrixtonBlog this morning suggested they had been at it again.
"AMAZING - copy for our @NaomiCampbell in #Brixton post lifted directly from our site to @MailOnline," tweeted @Brixtonblog.
There were certainly a couple of similarities within the copy which appeared to be far too close to be a coincidence. For example, compare this from the Brixton Blog post:
"Fans clamoured to get her photograph as she walked along Coldharbour Lane. She even found time to drop into legendary record shop Blacker Dreads before being helped into a Range Rover by her entourage."
To this from the Daily Mail article:
"Fans clamoured to get her autograph as she took a walk around the local streets, even popping into legendary record shop, Blacker Dreads, before being helped into a Range Rover by her entourage."
OK, they changed a few words, such as "photograph" to "autograph" and "Coldharbour Lane" to "local streets" but as covering their tracks go it's a pretty half-hearted effort.
Brixton Blog say this isn't the first time the Mail has lifted copy from their site.
"We're used to it," they tweeted. "It's such a trivial showbiz story we're not fussed. But it's a principle, and not the first time."
UPDATE 1: Since Brixton Blog tweeted about the issue and brought it to the attention of its followers the Mail has made a number of changes to its article, including changes to the above paragraph.
UPDATE 2: The Mail has now, in a further change, added a link to the Brixton Blog site.