The starting pistol was officially fired for the general election campaign on Monday and the photo opportunities began in earnest. A very self-aware Nick Clegg rushed straight off to get himself photographed next to a sign that said 'Danger Deep Water':
Meanwhile Chancellor George Osborne headed off to Pizza Express to get himself photographed making pizzas. Presumably the message here is all about the economy: Britain is in so much debt that the Chancellor kneads more dough...
Meanwhile David Cameron was chasing the youth vote by telling Heat magazine that he is Kim Kardashian's cousin. One of them of course is often regarded as little more than a famous arse, the other is married to Kanye West. Their family trees apparently meet back in 1555 with a common ancestor called Sir William Spencer, making them cousins 13 times removed. Them and most of the northern hemisphere.
And what about Ed Miliband, what's he been up to this week? All told, it's not been a bad week for the Labour leader, relatively speaking. Despite some roughing up from Jeremy Paxman in the first televised leaders' non-debate, Miliband emerged not only in tact but with a four point lead for his party.
Cameron, who benefited from an easier ride from presenters Paxman and Kay Burley - sparking complaints to Ofcom - was declared the winner by his own camp, who clung on doggedly to an ICM poll that scored the contest 54 to 46 in the Prime Minister's favour. But Miliband's supporters, not unreasonably, suggested a more meaningful poll was that which showed the reaction among floating voters - a 56 to 30 win for Miliband. That sentiment appeared to be reflected in a marked swing in Miliband's favour in the opinion polls and The Sunday Times - not normally one to unduly champion a Labour leader - certainly declared it a Miliband victory:
Miliband may have won a few people over but the week was not without the obligatory PR gaffe from within the Labour camp. Over the weekend it emerged the party was selling mugs pledging to get tough on immigration. It might be one of their election pledges but who thought this would look good on a coffee cup?
With the possible exception of a UKIP coffee morning, it's hard to imagine a social, domestic or workplace situation that couldn't be made more awkward by handing somebody a hot drink in a mug showing you support tougher immigration measures.
For more posts like this, see:
Cocky or clumsy from Cameron?
The leaders’ debate debacle
The Express and Farage love-in
Clowns and a hybrid car crash
Byker gang targets Miliband
Tory balls and a little pink bus
It's going to be a long election