Rona Fairhead, the former chief executive of the Financial Times Group and a non-executive director at HSBC and Pepsi has been named the new head of the BBC Trust. So how did the Sunday Telegraph report the appointment of such an accomplished figure in the worlds of business and media on its front page...
I suspect you'd be hard pressed to find a reference to a male chief executive, chairman - or any male employee in fact - whose headline achievements are distilled down to how many children they have.
For example, in a story published on the Telegraph's website on Sunday, we were told 'Sir Mike Rake becomes RAC chairman'. Not only was there no mention of his marital status or the number of children he has in the headline, it wasn't even mentioned in the article. How on earth are we meant to judge his business credentials if we don't know how many kids he has? (For the record he has four, which the Telegraph could easily have found on the CBI website had they wanted to).
Daily Mail: 'Women, know your place'