What a mess. One day page 3 was no more. Then it was back again. Then some who said it was no more said it was back again and apologised for saying it was no more while others who said it was no more but now it's back again didn't apologise for saying it was no more when it came back again.
Then it was gone again, leading some to question whether the going or the coming back, or the going again, though unsure which, was a publicity stunt. Their suspicions were fuelled by a PR chap at The Sun who declined plenty of opportunities to end the speculation, though his reluctance was taken by others as confirmation.
Some suspected it was no publicity stunt, that the decision has indeed been taken to drop page 3 but its brief return, which will always remain The Sun's prerogative, was a petulant two fingers - or two naked breasts as it transpired - to those who celebrated its passing, complete with a cheap shot in the accompanying caption at rival journalists who had reported its demise. Perhaps a petulant U-turn or perhaps a case of the monster just getting up a few more times before it is finally killed off at the end of the movie, just to keep people guessing.
Things then took a surreal twist when the aforementioned PR chap at The Sun started sending unsolicited naked pictures to people on Twitter, which may have seemed a good idea at the time but he has since issued an apology that some were quick to point out was a bit of an apology of an apology. The Independent even checked its list of every apology ever issued and declared his to be the worst.
Where does all this leave us?
It still seems possible that those who claimed page 3 was being dropped were right, despite being proved wrong, meaning those who apologised for being wrong may have been wrong to do so. Meanwhile those campaigning to get page 3 dropped saw their campaign go from strength to strength despite the uncertainty over whether they had actually already won or not. Just in case.