The Mirror reports:
"A Tory minister... exchanged X-rated photos with an undercover reporter posing as a ...young Tory PR girl called Sophie."
The story was enough to make the minister in question, Brooks Newmark, resign his post on Saturday amid some understandable questions about his poor judgement. Such a ministerial downfall is classic tabloid fodder. Add to that many have clearly enjoyed seeing a Tory and his party humiliated so publicly on the eve of their annual conference.
But do such outcomes justify the methods employed in obtaining this particular story? Is it the media's job to uncover and report news or to find ways to create the stories they want from scratch?
The Mirror's editor, Lloyd Embley, took to Twitter in the face of criticism to defend the story, saying it is in the public interest because a "big part of [Brooks Newmark's] job was to attract young women to Tories".
But being able to apply such an explanation seems a case of luck rather than judgement. The Mirror's own story suggests the net was cast far and wide, with an undisclosed number of Tory MPs being contacted by the fictional "young Tory PR girl called Sophie" in the hope one might say or do something incriminating.
That such a tactic netted a middle-aged man apparently willing to make an utter fool of himself over a younger woman seems a triumph for inevitability more than journalism.