"We have tried everything we could but sadly we just haven't reached the sales figures we needed to make it work financially," she wrote.
The fact Trinity Mirror’s gamble in launching a print newspaper in 2016 has't paid off won't come as a surprise to many people. But the plug being pulled so quickly, after just 50 editions, does come as a surprise. Any new business venture takes a while to find its feet but clearly an impatient Trinity Mirror hadn’t seen enough in the first two months to convince it The New Day was worth further investment during challenging times for the company.
Ultimately, the paper, which drew unfavourable comparisons to the i and Metro during its short existence and clearly operated on a tight budget, never managed to be as bold or remarkable as the decision to launch it. However, Phillips' note on Facebook explains her clear and admirable belief that it was better to try and fail than not to try at all.
"To have not given this a go was to mean we were content to stand on the pavement and watch the decline of British national newspapers hurtle past us. But we weren't."