It seems even in the darkest depths of despondency there is no gloom at the World Cup that cannot be lifted by football fans seeing themselves on the big screen. In a heartbeat, we have seen the faces of fans go from "we cannot bear the pain" to "look Mum! I'm on TV" complete with waving, smiling and sometimes even a double-thumbs-up when they see the cameras are on them. Followers on Twitter will know this is something I have been slightly obsessed with during the World Cup:
I was even moved to wonder whether the power of the Big Screen Effect could be employed to lighten the mood at events such as funerals. Now, brilliant young film-maker Graham Love has been in touch to share this video which shows what that might look like as well as exploring other scenarios where the 'Big Screen Effect' could cheer people up.