From David Cameron showing us he can use a telephone while doing his 'serious' face, to George Osborne showing his followers that he eats burgers (of all things!) just like us plebs, watching some MPs wrestle unsuccessfully with social media brings to mind the spectacle of dads dancing awkwardly at a wedding, mouthing a rough approximation of the words to a popular song from the hit parade.
But last night Tory MP Grant Shapps didn't just dance badly, he moved so wildly with such dizzying car-crash ungainliness that he floored those nearest to him. In the space of just one divisive 'us and them' tweet Shapps undermined a budget intended to court favourability with lapsed or wavering Tory supporters and reminded everybody just how out of touch his party is:
The Daily Mail wrote of Shapps' "let them play bingo" tweet and the backlash it sparked:
"The overwhelmingly negative reaction to the advert is a major embarrassment for Mr Shapps ...it is also embarrassing for David Cameron, who is sensitive to charges that he is part of an out-of-touch metropolitan elite."
The Telegraph reported how the tweet was "patronising" and "condescending" - the very things the party has been trying to pretend it isn't.
One of Shapps' own colleagues in the coalition government, Danny Alexander, told the BBC's Newsnight that he had assumed the tweet had to be a spoof.
"I thought it was a spoof at first. It's pretty extraordinary... I think it's rather patronising and it demeans some quite sensible things. It's an extraordinary thing to do," he said.
The fact Shapps actually wanted this PR disaster to be retweeted, that he urged people to "spread the word", suggests he was incapable of seeing how his words could backfire.
In 2012, Shapps was accused of artificially boosting his Twitter following to make himself look more popular online. But if it's popularity on Twitter that he craves, rather than infamy, last night's howler will have set him back a bit.