The media have lapped up a story from theme park Chessington World of Adventures today after the visitor attraction claimed it was banning animal print clothing from its zoo because it distresses the animals.
The Guardian, BBC, Times, Express, Mirror and Telegraph to name but a few all pounced on the quirky story issued to promote the park's Zufari ride which let's people get up close to some of the zoo's most popular animals.
Just some of the media coverage this story gained: Claims the animal prints trouble the animals are undermined a little by the theme park's willingness to let a model pose in close proximity to its animals while wearing leopard print. But the story has certainly done the job.
As The Guardian reports:
"Zookeepers at the theme park noticed a change in the behaviour of animals after the launch of an attraction that allows visitors to be driven off-road through a 22-acre Serengeti-style reserve, where animals roam free."