UKIP may have emerged from the local council elections with exactly as many councils as they started with - zero. And they may have won fewer than half the seats won by the ailing Liberal Democrats, but they have certainly been doing their bit to muscle in on the rich history of car crash political PR.
First there was the UKIP spin doctor who tried to haul Nigel Farage out of an interview on LBC when the UKIP leader was on the ropes. Then there was the fiasco of the 'Croydon Carnival' PR stunt where a steel pan band booked to make UKIP look a bit less racist refused to play because UKIP are a bit too racist. This was followed by a classic example of a backfiring attempt to create a trending topic on Twitter.
Then on Friday a UKIP spokeswoman appeared to suggest, live on Radio 4, that well educated and well read people are unlikely to vote for the party - the obvious implication being that only the ignorant and the foolish would turn up to vote for UKIP.
Asked why UKIP had performed relatively poorly in London, spokeswoman Suzanne Evans told the Today programme:
"We haven't really got our message across in London. We do have a more media savvy, well educated population in London and they are more likely to have read some of the negative press that there has been about us and I think they'd be more likely to believe it."
But it's not only been UKIP's PR machine that has been backfiring this past week. Labour had a sticky moment involving Ed Miliband's apparent difficulty eating a sandwich.
Of course, a politician eating should be of absolutely no interest to anybody but let's not forget it is the MPs' own spin doctors who have been trying to convince us it is of interest. For some reason, political spin doctors think we can be won over by seeing what normal things MPs eat and drink. There was George Osborne tweeting a picture of his burger and the Labour party's toe-curling team outing to Gregg's the bakers all intended to show what normal people these MPs all are. Then there was George Osborne's trip to McDonalds which was derailed by his driver parking in a disabled bay.
Before you call this a coincidence or suggest MPs have no choice but to eat in the full glare of the camera, think of all the famous people you've never seen eating or even ordering food. We don't get this window into the lives of politicians by accident. Their spin doctors want us to see them ordering and enjoying 'normal' food.
Clearly Miliband ordering a bacon sarnie at a market was meant to be a stunt in a similar vein. But footage from ITN revealed the moment Miliband's PR minders realised showing the voters a masticating Miliband wasn't going to result in the right kind of headlines. They hurriedly tried to form a human shield to block out the cameras. But it was all too late:
Inevitably, 'sandwichgate', as it may or may not have been called, fired the imagination of mischievous types on Twitter with user @GeneralBoles very much leading the charge, Photoshopping Miliband into various other dining scenes: