The Daily Mail did a good job on Tuesday of pretending it was angry about all the hard-done-by white, middle-aged men being "culled" in David Cameron's reshuffle. But really it was already building itself up to get on with the serious business of objectifying the women MPs taking up new roles in the Cabinet.
On the front of Wednesday's paper the Mail is doing the journalistic equivalent of winding down the van window and shouting "Oi! Oi! darlin'...show us your legs!" at a woman trying to go about her business. Inside, a photo story critiques each of the female MPs' outfits and physical appearance in a way no paper would ever consider doing for male MPs.
When male MPs walk down Downing Street it's referred to not unreasonably as Downing Street. But when female MPs appear on Downing Street it is suddenly transformed by the Mail into a "catwalk" which they "sashay" down, rather than simply walking. And if there's more than one female MP they become locked in a "catwalk battle" lest we forget they are only there to be judged on their appearance and compared to one another.
Update: One of the Daily Mail's own staff has broken ranks to criticise the paper's "unspeakably awful and demeaning" coverage of women. Outgoing business correspondent Becky Barrow took to Twitter to post the following message:
Daily Mail: 'Women, know your place'