The Daily Express and The Daily Star, owned by Richard Desmond are today putting the boot in to the fact the Camelot-owned National Lottery is doubling the price of its tickets to £2 this weekend.
The Express reports:
"A poll carried out to coincide with the hike revealed 78 per cent of Lotto customers say the increase in price is unfair."
The survey was carried out on behalf of the Health Lottery, owned by Richard Desmond. But you'd guessed that already. The Express talks of "furious players" threatening to boycott the National Lottery.
If only there was another lottery they could play.
But wait, the Daily Star reports:
"Brits who like a flutter can rest easy: charity rival the Health Lottery has vowed to keep its ticket price at £1."
And that's not even the most shameless bit. The Daily Star adds:
"Health Lottery chiefs estimate that if they were awarded the National Lottery contract, they could raise £1 billion more for good causes."
Oddly, that bold estimate wasn't challenged at all. If only they'd known they'd get such an easy ride, they could have gone for "£20 trillion".
The Express goes on to criticise the television advertising for the National Lottery. Presumably they think Camelot should just buy a couple of newspapers and get them to do the advertising for free.